ㅣ Expanding distribution network to hypermarkets following Shinsegae Department Store

Sub.lab, a household goods brand operated by Sauber, announced on the 13th that its "Washing Soda Booster Capsule Detergent" has officially launched in 91 Lotte Mart stores nationwide.

With this launch, the brand has expanded its offline sales channels to hypermarkets, following its successful entry into Shinsegae Department Store and others. Consumers can now directly examine the product's composition and instructions while grocery shopping.

The Washing Soda Booster Capsule Detergent combines a highly concentrated liquid detergent and powdered washing soda into a single capsule. It is designed to eliminate the hassle of measuring detergent and laundry boosters separately. The company's recommended dosage is one capsule per 7 kg of laundry.

The powder formula contains three types of soda—baking soda, sodium carbonate, and sodium percarbonate—while the liquid formula features a complex of seven enzymes. The two formulas are combined to effectively clean everyday stains like food and sebum.

The company highlights cleaning, deodorizing, fragrance, color care, and fabric care as the product's core functions. It incorporates enzymes to prevent pilling and protect fabrics, and features an "Aqua Clean" scent. The outer shell of the capsule is made of a water-soluble PVA film.

According to the company, the product has successfully passed tests for fine dust removal and the non-detection of microplastics. It also received an "Excellent" rating in the German Dermatest skin irritation test and obtained the Italian V-Label vegan certification.

Meanwhile, Sub.lab develops household products under the brand concept of "Everyday convenience you never knew you needed." The brand plans to continue expanding consumer touchpoints through various distribution channels in the future.

Source: Vegan News, Reporter Lee Jung-soo

News Link: https://www.vegannews.co.kr/news/article.html?no=392346