Household products brand Sub.lab is expanding its offline distribution network by supplying its laundry capsules to 91 Lotte Mart stores across South Korea.

Sub.lab, operated by Sauber Co., Ltd., announced on October 12 that its “Washing Soda Booster Laundry Capsules” have been added to the regular product lineup at 91 Lotte Mart stores. The move expands the brand’s sales channels beyond online retail, allowing consumers to see and purchase the product in person at major supermarkets.

Washing Soda Booster Laundry Capsules combine highly concentrated liquid detergent and powdered laundry soda in a single capsule. The product is designed to eliminate the need to measure or mix detergent and laundry additives separately. The recommended dosage is one capsule per 7 kg of laundry.

The powder component contains three types of soda: baking soda, sodium carbonate, and sodium percarbonate. The liquid detergent contains a blend of seven enzymes formulated to tackle everyday stains, including food residue and sebum. The company also stated that the product has completed testing for fine dust removal.

Its “5-in-1” formula combines cleaning, deodorizing, fragrance, color care, and fabric care. The product uses enzymes selected to help prevent pilling and protect fabrics, and features an Aqua Clean scent.

According to Sub.lab, the product achieved a 99% odor removal rate in deodorization testing. It is also designed to help manage odors that can develop when clothes are dried indoors.

The capsule’s outer layer is made of water-soluble PVA film. Testing detected no microplastics, and the product received an “Excellent” rating in skin irritation testing conducted by Germany’s Dermatest. It has also obtained Italy’s V-Label vegan certification.

Guided by its brand concept, “Everyday convenience you never knew existed,” Sub.lab plans to use its launch at Lotte Mart to reach more consumers in offline retail settings. The brand intends to continue expanding its distribution channels and introducing products that make everyday life more convenient.

Source: The Viewers, reporter Moon Hyung-min
Article link: https://theviewers.co.kr/View.aspx?No=4259013