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[News Article] "Detergent Enters the Premium Era"... Sauber's 'Sub.lab' Enters Shinsegae Department Store
- Date
- 2025-07-14
"Detergent Enters the Premium Era"... Sauber's 'Sub.lab' Enters Shinsegae Department Store
- Expansion of a Home Care Brand Equipped with Technology, Design, and Safety
'Sub.lab,' the flagship brand of 'Sauber,' which has been honored with the 'Korea Consumer Satisfaction Index No. 1' in the Household Goods (Detergent) category for four consecutive years, has embarked on a full-scale expansion of offline customer touchpoints through its entry into Shinsegae Department Store.
Sub.lab is a life solution brand directly researched, developed, and produced by Sauber. Under the slogan 'The Convenience You Didn't Know About in Everyday Life,' it offers high-performance product lines such as tablet-type detergents and cleaners in convenient formats. The company independently handles all processes from planning to formulation and production, continuously proposing solutions optimized for Korean consumers' lifestyle patterns.
The core dishwasher tablet detergent applies Sauber's proprietary 'Salt Wash Action' technology, thoroughly removing not only water stains but also harmful invisible bacteria, achieving both hygiene and satisfaction with a residue-free finish. Additionally, premium home care products spanning the entire living space, including washing machine tub cleaners and Washing Soda Booster detergents, are securing consumer trust.
In 2021, Sauber signed a technical agreement with 'Eurotab,' Europe's largest tablet manufacturer, introducing European-equivalent quality standards and state-of-the-art facilities to Korea. Based on this, the company stably produces high-quality tablet detergents domestically and continues to maintain the record of consumer satisfaction No. 1 for four consecutive years, backed by this technological capability and stability.
As Sauber's technology-intensive flagship brand, Sub.lab provides differentiated value beyond simple high performance. All products have obtained vegan certification (V-LABEL) and the highest Excellent grade from Dermatest, with safety that considers even sensitive skin through formulations free from 10 harmful ingredients.
A Sub.lab official stated, "The entry into Shinsegae Department Store is a meaningful opportunity to directly convey brand philosophy and experience products." They added, "Sub.lab has been evaluated as a 'hexagonal product' equipped with convenience, cleaning power, safety, fragrance, durability, and eco-friendliness—we hope you'll experience it firsthand on-site."
Sub.lab's Shinsegae Department Store entry events are being conducted sequentially at major branches nationwide. Following successful events at Centum City and Jukjeon branches, the event continues at the Gangnam branch from July 11 to 17. During the event period, visitors can enjoy various promotions including limited kit giveaways, SNS prize events, and scent sampling and experience programs.
2025-07-12
Source: News Road - https://www.newsroad.co.kr/news/articleView.html?idxno=42354
- Expansion of a Home Care Brand Equipped with Technology, Design, and Safety
'Sub.lab,' the flagship brand of 'Sauber,' which has been honored with the 'Korea Consumer Satisfaction Index No. 1' in the Household Goods (Detergent) category for four consecutive years, has embarked on a full-scale expansion of offline customer touchpoints through its entry into Shinsegae Department Store.
Sub.lab is a life solution brand directly researched, developed, and produced by Sauber. Under the slogan 'The Convenience You Didn't Know About in Everyday Life,' it offers high-performance product lines such as tablet-type detergents and cleaners in convenient formats. The company independently handles all processes from planning to formulation and production, continuously proposing solutions optimized for Korean consumers' lifestyle patterns.
The core dishwasher tablet detergent applies Sauber's proprietary 'Salt Wash Action' technology, thoroughly removing not only water stains but also harmful invisible bacteria, achieving both hygiene and satisfaction with a residue-free finish. Additionally, premium home care products spanning the entire living space, including washing machine tub cleaners and Washing Soda Booster detergents, are securing consumer trust.
In 2021, Sauber signed a technical agreement with 'Eurotab,' Europe's largest tablet manufacturer, introducing European-equivalent quality standards and state-of-the-art facilities to Korea. Based on this, the company stably produces high-quality tablet detergents domestically and continues to maintain the record of consumer satisfaction No. 1 for four consecutive years, backed by this technological capability and stability.
As Sauber's technology-intensive flagship brand, Sub.lab provides differentiated value beyond simple high performance. All products have obtained vegan certification (V-LABEL) and the highest Excellent grade from Dermatest, with safety that considers even sensitive skin through formulations free from 10 harmful ingredients.
A Sub.lab official stated, "The entry into Shinsegae Department Store is a meaningful opportunity to directly convey brand philosophy and experience products." They added, "Sub.lab has been evaluated as a 'hexagonal product' equipped with convenience, cleaning power, safety, fragrance, durability, and eco-friendliness—we hope you'll experience it firsthand on-site."
Sub.lab's Shinsegae Department Store entry events are being conducted sequentially at major branches nationwide. Following successful events at Centum City and Jukjeon branches, the event continues at the Gangnam branch from July 11 to 17. During the event period, visitors can enjoy various promotions including limited kit giveaways, SNS prize events, and scent sampling and experience programs.
2025-07-12
Source: News Road - https://www.newsroad.co.kr/news/articleView.html?idxno=42354
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