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[News Article] Sauber's 'Sub.lab' Enters Shinsegae Department Store
- Date
- 2025-07-11
Sauber's 'Sub.lab' Enters Shinsegae Department Store
- 'Korea Consumer Satisfaction Index No. 1' 4-Year Consecutive Winner 'Sauber' Expands Offline Customer Touchpoints in Earnest
'Sauber's' premium home care brand 'Sub.lab' has entered Shinsegae Department Store, accelerating the expansion of offline distribution channels. This entry is significant in that consumers can directly see, smell, and experience Sub.lab's full range of products that combine functionality and practicality.
Sub.lab is a life solution brand independently researched and developed by Sauber, offering high-performance home care products such as tablet-type detergents and cleaners in convenient formats under the slogan 'The Convenience You Didn't Know About in Everyday Life.' Sauber independently handles the entire process from product planning to formulation and production, presenting solutions optimized for Korean consumers' lifestyle patterns and needs.
The flagship dishwasher tablet detergent applies the independently developed 'Salt Wash Action' technology, delivering powerful cleaning that removes not only water stains but also invisible bacteria, achieving both hygiene and satisfaction. Additional products including washing machine tub cleaners and Washing Soda Booster detergents are earning consumer trust as premium home care products covering the entire living space as a ONE-STOP solution.
Since 2021, Sauber has introduced European-equivalent quality standards and state-of-the-art production facilities to Korea through a technical agreement with 'Eurotab,' Europe's largest tablet manufacturer. Based on this, the company stably produces high-quality tablet products domestically and has built strong trust in the household goods sector, recording consumer satisfaction No. 1 for four consecutive years.
As Sauber's flagship brand, Sub.lab embodies premium value throughout the brand, from excellent product quality to sensible packaging and formulations considering the environment and skin safety. All products have obtained vegan certification (V-LABEL) and the highest Excellent grade from Dermatest, and have proven safety and reliability with 10 harmful ingredients free, considering even sensitive consumers.
A Sub.lab official stated, "The entry into Shinsegae Department Store is a precious opportunity to directly communicate with customers and convey the brand's philosophy and products." They added, "Sub.lab has been evaluated as a 'hexagonal product' equipped with convenience, cleaning power, safety, fragrance, durability, and eco-friendliness—we hope you'll experience it firsthand on-site."
Meanwhile, following a enthusiastic response at the Shinsegae Department Store Centum City branch counter event last month, Sub.lab continues meeting customers at the Jukjeon branch from July 4 to 11, and at the Gangnam branch from July 11 to 17.
To celebrate this Shinsegae Department Store entry, various online and offline promotions are also being conducted, including limited on-site kit giveaways, SNS participation prize events, and product sampling and experience opportunities.
2025-07-11
Source: E-Net News - https://www.enetnews.co.kr/news/articleView.html?idxno=39938
- 'Korea Consumer Satisfaction Index No. 1' 4-Year Consecutive Winner 'Sauber' Expands Offline Customer Touchpoints in Earnest
'Sauber's' premium home care brand 'Sub.lab' has entered Shinsegae Department Store, accelerating the expansion of offline distribution channels. This entry is significant in that consumers can directly see, smell, and experience Sub.lab's full range of products that combine functionality and practicality.
Sub.lab is a life solution brand independently researched and developed by Sauber, offering high-performance home care products such as tablet-type detergents and cleaners in convenient formats under the slogan 'The Convenience You Didn't Know About in Everyday Life.' Sauber independently handles the entire process from product planning to formulation and production, presenting solutions optimized for Korean consumers' lifestyle patterns and needs.
The flagship dishwasher tablet detergent applies the independently developed 'Salt Wash Action' technology, delivering powerful cleaning that removes not only water stains but also invisible bacteria, achieving both hygiene and satisfaction. Additional products including washing machine tub cleaners and Washing Soda Booster detergents are earning consumer trust as premium home care products covering the entire living space as a ONE-STOP solution.
Since 2021, Sauber has introduced European-equivalent quality standards and state-of-the-art production facilities to Korea through a technical agreement with 'Eurotab,' Europe's largest tablet manufacturer. Based on this, the company stably produces high-quality tablet products domestically and has built strong trust in the household goods sector, recording consumer satisfaction No. 1 for four consecutive years.
As Sauber's flagship brand, Sub.lab embodies premium value throughout the brand, from excellent product quality to sensible packaging and formulations considering the environment and skin safety. All products have obtained vegan certification (V-LABEL) and the highest Excellent grade from Dermatest, and have proven safety and reliability with 10 harmful ingredients free, considering even sensitive consumers.
A Sub.lab official stated, "The entry into Shinsegae Department Store is a precious opportunity to directly communicate with customers and convey the brand's philosophy and products." They added, "Sub.lab has been evaluated as a 'hexagonal product' equipped with convenience, cleaning power, safety, fragrance, durability, and eco-friendliness—we hope you'll experience it firsthand on-site."
Meanwhile, following a enthusiastic response at the Shinsegae Department Store Centum City branch counter event last month, Sub.lab continues meeting customers at the Jukjeon branch from July 4 to 11, and at the Gangnam branch from July 11 to 17.
To celebrate this Shinsegae Department Store entry, various online and offline promotions are also being conducted, including limited on-site kit giveaways, SNS participation prize events, and product sampling and experience opportunities.
2025-07-11
Source: E-Net News - https://www.enetnews.co.kr/news/articleView.html?idxno=39938
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